Welcome to 'They Not Like Us' - American Apparel

Here, it’s more than just clothing — it’s a statement. A declaration. A line in the sand.

We’re not defined by where we come from — we’re defined by what we stand for. If you were born here or chose to legally be here, if you work hard, stand tall, and move with purpose — then you’re one of us. They Not Like Us isn’t about hate. It’s about pride. Pride in the real grit of the American spirit. Pride in our values, our freedom, our culture, and our voice.

This brand was built for the people who know what it means to be American — not just by paperwork, but by heart. For those who refuse to be silent, who protect their roots, and who carry the weight of history with strength and style. They can’t copy us. They don’t understand us. Because They. Not. Like. Us.